Compare the same scope
A monthly price means little without the work behind it. Ask which pages, campaigns or processes are included, who creates the content, how often results are reviewed and what costs sit outside the proposal.
- Separate one-time setup from ongoing work.
- Ask who owns the accounts, website and data.
- Agree how new requests or changes will be priced.
Explore a revenue scenario
Set a sale value, a closing rate and a hypothetical number of additional opportunities. This calculator shows the arithmetic of those assumptions. It does not predict what a campaign will produce.
$1,200
estimated extra revenue a month · $14,400 a year
Hypothetical revenue, before costs. The annual figure repeats the same month 12 times. This is not profit or a forecast of campaign results.
Choose the first priority
If enquiries already arrive but go unanswered, review follow-up first. If visitors cannot understand the offer, review the website. More traffic becomes useful when the business can handle the conversations it creates.
Agree a review point
Define what you will observe before spending: enquiries, their quality, response and outcomes where data is available. Agree when to review the work and what would justify changing the budget.