Check availability first
Local Services Ads is available for selected categories and areas. Google describes calls and messages from the ad and a payment model based on relevant leads. Check the official getting-started guide for your business.
Prepare for verification
Requirements depend on the business and location. Use Google's screening and verification guidance to check what applies. Eligible profiles can carry the Google Verified badge after the required checks.
Prepare the response
- Decide who receives calls and messages.
- Record what the customer needs and the next step.
- Track which enquiries become appointments, proposals or sales.
Review enquiries, not just volume
A contact is not a sale. Review relevance, response, outcome and spend together. We can help you assess the channel as part of your wider acquisition plan, without promising a fixed number of leads.