Start with a useful page
Give each important offer a clear explanation: what it includes, who it helps, real evidence and the next step. Use the language your customers use. Add location detail when it is relevant to the service.
Keep the business information consistent
- Review your name, contact details and opening hours.
- Explain the areas you actually serve.
- Use genuine images and accurate service descriptions.
- Make calling or sending an enquiry easy on mobile.
Review the whole journey
Being discovered is only one step. Check whether a visitor understands the offer, can contact you and receives a response. Review visibility alongside enquiries when the data is available.
Know what SEO can promise
Google explains that SEO helps search engines understand content, but following the guidance does not guarantee indexing or a position. See the Google SEO Starter Guide.