What each option is for
| Option | Purpose | Check first |
|---|---|---|
| SEO | Improve useful, discoverable business information. | Your pages, offer and business profile. |
| Google Ads | Run paid campaigns around your offer. | Budget, relevant landing pages and tracking. |
| Local Services Ads | Receive enquiries through an eligible local ad profile. | Category, area, verification and response. |
Choose around your starting point
- Hard to find: review your public information and visibility.
- Visits without enquiries: review the website and contact path.
- Ready for more demand: assess campaigns and budget.
- Enquiries slipping away: organize response and follow-up.
Make the comparison measurable
Agree what you will review across channels: spend, enquiry quality, response and outcomes where data exists. Avoid comparing clicks in one channel with sales in another.
Check the platform details
Use Google's SEO guidance and Local Services Ads guide to check the current platform conditions. Neither a campaign launch nor an SEO change guarantees sales.